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| TWITTER MARKETING FOR DUMMIES |
As the fastest-growing social networking service with more than 50 million tweets posted per day, twitter poses a plethora of marketing possibilities. boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that twitter has implemented to make the service more appealing to business users. twitter marketing for dummies, 2nd edition helps you build a following, promote your product, and drive more traffic to your web site.
introduction.
part i: the future of twitter in business.
? i tweet, you tweet, we all tweet: twitter and your business.
? getting started with twitter.
part ii: building and implementing your twitter marketing roadmap.
? combining new and old media marketing.
? planning your twitter marketing strategy.
? being productive with your twitter marketing plan.
? your marketing plan.
part iii: devising online strategies for twitter marketing domination.
? building your personal twitter tribe.
? leveraging your twitter tribe.
? reaching your customers.
? creating quality content on twitter.
part iv: implementing twitter strategies for offline marketing domination.
? promoting to attract sales leads.
? improving your customer service.
? relating to the public.
? building thought leadership on twitter.
part v: the part of tens.
? top ten do's on twitter.
? top ten don'ts on twitter.
? top ten thought leaders on twitter.
? top ten tools to use for twitter productivity.
appendix: great twitter marketing ideas in 140 characters or less.
index.
Author : Kyle lacy
Publication : Wiley
Isbn : 9788126533770
Store book number : 107
NRS 560.00
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